video - multimedia - events
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tel/fax: +44 (0)1225 851426 info@hitthenail.co.uk

PHARMACEUTICAL CLIENT PROJECTS

Much of our pharmaceutical work was undertaken for SkyePharma Plc, a drug delivery company based in the UK, but with facilities in Sweden, Switzerland, France, Canada and North America.

SkyePharma had about 300 employees around the globe, most of them highly qualified scientists, dedicated to 'making good drugs better'. Their principal aim was to improve the efficacy of their clients (and their own) drug compounds by better targeting the compounds themselves and extending the delivery period of the drugs to the body. For example, a 'three times a day' drug might become a 'once a week' drug as a result of their proprietary extended-release technologies and formulation skills.

Our part in this exciting industry was to inform the public, investors and employees about the progress of the company's pipeline - the list of drugs being re-formulated for both SkyePharma and their clients, who included such pharmaceutical giants as Novartis, GSK (GlaxoSmithKline) and AstraZeneca.

We achieved this through the use of

VIDEO

- an annual 30-minute overview of the company's progress, featuring interviews with the Chairman and other senior Board members, key scientists and other employees. There was also new footage of the company's operations in France, Switzerland and North America. Each video was usually fronted by the Chief Executive and distributed on DVD and via the company's website. We also produced a number of DVD's to explain various aspects of the company's operations (e.g. the results of clinical trials or the installation of new facilities) to prospective marketing partners across Europe and North America.
Click here to see the 2005 corporate video we made for SkyePharma Plc

INVESTOR CONFERENCES

- known as 'R&D Days', these 3-hour meetings were put together by our team in London and New York to explain to the investment communities the meaning of the company's financial results. All these meetings were webcast by our team using one of the county's top webcasting facilities. We wrote the presentation scripts and provided the visual support in the form of complex Powerpoint presentations and videos and masterminded the planning and organisation of each event.

We have, over the years, also worked specifically for:

GlaxoSmithKline Plc

GlaxoSmithKline

AstraZeneca

AstraZeneca


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